Edun
It's no secret that Bono has a thing for Africa. You may also know about his ONE campaign and his quest to improve the terms of trade for African countries. But you may not have heard about Edun, his clothing company.
EDUN is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono. The company's mission is to create beautiful clothing while fostering sustainable employment in developing areas of the world, particularly Africa.
EDUN website
Uganda is one of the countries providing the organic materials.
Bono has been criticized for being yet another European who insists of telling Africa's stories. We have no trouble talking about ourselves. What we have trouble with is finding people who want to work with us. In this case, Bono and Hewson deserve a nod for letting their actions do the talking.
That said, $70 for a tee-shirt is...wow.
Reader comments
I can't stand Bono.
I don't know why, but I can't stand Bono!
I think I know what you mean. I would like to meet him and see what he is like in person. I think his heart is in the right place, but l also think he tends to overshadow Africans in his rush to help out. Our pride is even bigger than our problems.
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